What a save: Football is the best value-for-money sport on satellite TV

 
  • Author
  • EJ Ward
  • November 17,2017
 
  • -Despite higher costs for rights, football comes in cheap for viewers, costing only 34p per broadcast, in contrast to £13 for greyhound racing
  • -Nearly two weeks of tennis aired in one month on Sky Sports
  • -The longest broadcast over the time period studied was the cricket match between South Africa and Bangladesh, totalling 990 minutes

 

Despite the last Premier League UK TV deal costing an eye-watering £5.2 billion, new analysis has discovered that football is actually the best value sport for fans to only watch on satellite TV, forking out only 34p per live game. 

 

Cost per broadcast 

 

The research, from discount voucher site MyVoucherCodes who looked at 30 days of Sky Sports programming, found that the national sport costs 36% less than the next cheapest sport to watch, golf (53p per broadcast), and half the price of tennis (68p per broadcast).

 


 

At the other end of the scale, it is rugby fans who pay the most to watch games on TV at £4.44 per broadcast, compared to 93p per rugby union match. However, it’s the greyhounds that take you for a run for your money, with fans paying over £13 to enjoy a race. 

 

Calculated by assuming a viewer only watches a single sport, the best value-for-money sports on satellite TV are: 

 

 

  

Sport   

Total Time (Mins)   

Total Time (Hours)   

No. of Broadcasts   

Cost Per Broadcast   

1  

Football   

17615   

293.6   

116   

£0.34   

2  

Golf   

17750   

295.8   

75   

£0.53    

3  

Tennis   

19580   

326.3   

59   

£0.68    

4  

Rugby Union 

5695 

94.9 

43 

£0.93 

5  

Formula 1   

5335  

88.9 

37 

£1.08    

 

Time on the box 

 

Over the month-long period of analysis, it was found that tennis commands the advantage when it comes to number of hours on the box – airing for 326 hours, or the equivalent of two whole weeks.  

 

In addition, almost 60% of Sky Sports’ live programming is either football (18%), golf (18%) or tennis (20%). Surprising then that F1 only accounts for 6% of live output, given the network gave the sport its own dedicated channel, Sky Sports F1, back in 2012.  

 

While each month’s broadcasting varies based on seasons and current competitions, it is telling that football has the highest number of live broadcasts over the tested period with 116. This is followed by golf with 75 broadcasts, albeit with an average time of nearly four hours per broadcast, and tennis with 59 showings. 

 

Chris Reilly, Managing Director of MyVoucherCodes commented: “It’s well-documented that broadcasters pay billions for football rights, so it might surprise some that it’s one of the best value sports for fans.” 

 

“The fact that a single game can come in so cheap on the box will surely encourage fans to make the most of that subscription and save costs otherwise spent at the pub.” 

 

With over 20 million Sky subscribers worldwide and a typical Sky Sports subscription costing £40, MyVoucherCodes analysed 30 days of broadcasting across Sky Sports with the aim of helping consumers get the most bang for their buck. 

 

In order for sports fans to maximise their value for money when it comes to the monthly subscription, the data shows they should dip into many sports and not just the favourites. 





Playing Spectrum Sino